have you struggled with:
Spending ages writing captions that still feel flat?
Feeling stuck on what to post, or how to make content that doesn't feel forced?
Watching everyone else grow, while you post into the void?
You're not alone. Most small businesses are doing all the right things... just without a system.
works for product and service-based businesses
guidance on captions, storytelling and visibility without burnout
real examples and plug-and-play prompts for all types of business
The infamous 4s framework - the content system that keeps ideas flowing
The same framework I've used to help global brands grow their audiences
This guide completely changed how I plan content. I actually enjoy showing up again, and my engagement has doubled.
worth every penny.
Jennifer H
Once you stop posting randomly and start using a system, everything clicks.
You know what to post, how to say it, and why it matters.
That's what this guide gives you. Structure, direction, strategy and freedom.
And then everything changed.
you don't need a full-time social media manager. you need a clear plan.
buy now
A self-paced guide that helps small business owners to create good content that actually benefits their businesses. Learn my proven 4s content framework, get examples of every type of post, and use ready-made ideas to save hours of time each week.
The Content Guide
Send me a DM on Instagram, and we'll sort it out!
What if i get stuck?
This is a brand-new guide, refined with latest frameworks and examples. Once you've purchased, you'll get the updated version sent to you for free each time it launches - so if you're an existing buyer, check your email!
What if i've bought older guides?
Small businesses! Previous purchasers include cafés, hotels, boutiques, farm parks, zoos, grassroots sports teams, a police force... it's pretty perfect for any business that wants to post with purpose and generate real results.
Who's it for?
This is a DIY guide; that you can follow at your own pace - but if you do want some extra accountability or assistance, you can join a challenge designed to keep you on track at checkout.
Do you help me to implement?
Instantly. It'll land in your inbox within minutes after checkout.
how soon do i get access?
A 16-page digital guide that walks you through exactly how to create a high-functioning content strategy for your business, complete with examples, prompts and action checklists.
What exactly is it?
FAQs
hollie s.
tammy t.
jennifer h.
