Formula E x Blake Social
Analysis
The brief was simple - make Season 10 of Formula E, kicking off on 13th January, the biggest season yet.
Alongside a bold new marketing strategy, and some brilliant partnerships - Usain Bolt in a Formula E car, anyone?! - Formula E wanted to grow like never before, and showcase themselves as the most competitive motorsport.
What We Did
A new content strategy.
A new visual identity (created by the brilliant Two Circles0.
A new community engagement plan.
A new focus on the drivers, and teams, and tracks that make Formula E so different, and so compelling.
+598%
Video Views
Results
+80%
App Users
+211%
Engagements