Helping people choose to care.

Blake Social

Whether you're building a business or leading an organisation, better decisions start with understanding why people choose to care.

Try one week without wondering what to post.

Consistent content without carrying the whole marketing plan in your head.

Understand why audiences choose to attend, engage and return.

Fresh thinking for your team or event.

Build the systems behind your marketing.

Blake Social

For Sports

For Organisations

For Businesses

Brilliant work deserves to be noticed.

Whether you're building a business or leading an organisation, I'll help you understand why people choose to care, so you know what to do next.

Let's get you the attention you deserve

Find the right support for the stage you're at.

☕ I'm growing a business.

Which sounds most like you?

Explore the options

Show me how

Understand why audiences choose to care.

🏟️ I work in sport, tourism or visitor attractions.

They have an understanding problem.
Business owners don't always need more ideas.
Organisations don't always need more data.
They need to understand what's really getting in the way—and what to do next.
That's where I come in.

They have a visibility problem.

Most organisations don't have a marketing problem.

Attention Audit/ Fans/ Content /
Fan Engagement/Content Consultancy/

12+

Years helping audiences choose to care

100+

Projects across business, sport and culture.

Millions

Of people reached through campaigns and live experiences.

Get to Know Me

It’s kind of a funny  story

I don't believe people choose businesses, sports or destinations by accident.
Some things capture attention. Some things build trust.

Only a few make people care.

I've spent the last 20 years helping organisations understand the difference—from Facebook and HSBC to Formula E, World Gymnastics, Birmingham 2022 and UEFA.

Whether I'm working with an independent business or a global brand, the question is always the same:
Why do people choose to care?

If you're curious...

Hi, I'm Katy.

Hi, I'm Katy.

What happens when people stop guessing.

Rachel, La Tour Hotel

Sensational from start to finish.

We couldn't have asked for more from Katy. She audited our content, fixed our journeys and gave us content ideas and implementable suggestions that increased bookings by 28%. Amazing.

Andy, Shakespeares Spirits

Creative; forthcoming with ideas, energetic, enthusiastic and knowledgable. 

You couldn't ask for anything else.


Jen, Designer

Everything is literally before and after Katy for me.

She made me think about social and media and content SO differently. I cannot recommend her enough. 

Dan, MotoGP

Katy was a pleasure to work with.

Knowledgeable, engaged and dedicated, as well as full of ideas and optimism. She showed us gaps and gave us ways to fill them, understanding complex rights agreements and contract limitations. Highly recommend. 

Jen, Liverpool City Council

Katy is sublime.

She picked up and ran social media for us at WGC2022 and did an outstanding job, solving streaming issues, building international followers and demonstrating fantastic knowledge and passion. Would highly recommend. 

—  Laura, Holiday in a Box

"Katy is an absolute genius when it comes to knowing what will capture and keep attention."

Overheard

Explore Why We Care

Find out what's really holding your audience back.

Get the Friday Fix

Better marketing without the overwhelm.

Organisations and Sports

Speaking

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Let's Chat

Let's work out what's getting in the way.

Ready to stop being the best business nobody knows about?