HSBC x Blake Social
Analysis
Nobody wants to talk to their bank on social media…
But for banks, there is big business in being there. Not only is it a fast, effective and cheap customer service channel, but it can drive applications for products such as bank accounts, mortgages and credit cards faster than most other marketing methods.
That was HSBC’s aim - to take care of customers, improve sentiment, and drive more traffic to their banking products.
What We Did
A content strategy including;
How to highlight the good that HSBC do, to improve sentiment
Showcasing HSBC’s products and the ease of applying
Making the customers the star of HSBC - big and small
A customer care strategy that reduced costs and improved response times.
Plus some crisis management practice, to boot!
+72%
Impressions
Results
+298%
Engagements
+81%
Applications
“Katy is brilliant. Engaged, full of knowledge, and adept at finding ways to make even the dull topics engaging. She was a breathe of fresh air.”
— Jag Sharma, Head of Social Media