MotoGP on TNT x Blake Social
The Brief
TNT Sports is the home of MotoGP in the UK - but the sport was declining in viewership, in no small part due to Marc Marquez’ crashes and Honda’s woes meaning one of the most popular racers couldn’t compete.
The sport already had it’s own pages which were regularly populated with content, but needed some attention and revitalisation.
Our Approach
We set about introducing a new content strategy right before the start of the 23/24 season; leaning into a blend of content themes designed to both appeal to existing motorsport fans, and attract new ones.
We also captured behind-the-scenes content from on the ground at the races, including inside the paddock and garages, to further drive interest and make BT Sport (and then TNT Sport) the true home of MotoGP in the UK.
+128%
Organic reach
Results
+115%
Views
+225%
Engagements