Travelodge x Blake Social
Analysis
Everyone has heard of Travelodge - but not everyone was booking them.
A refreshed room style, a revamped hotel strategy - and they needed to update their social media to match, and bring back travellers to Travelodge.
What We Did
An interactive training session with HQ, recorded for locations, on all things content, community engagement, and crisis management. It went brilliantly - and the CEO even joined in for a while 😅
Then we supported bookings by running a complete paid ads strategy, from acquisition through to retargeting.
Oh, and let’s not forget capturing content on-site at several hotels, to create some thumb-stopping ads for each step of the funnel.
+116%
Purchases
Results
+142%
Revenue
+22%
ROAS
“Katy was magnificent. Engaging, knowledgeable and approachable - and she dealt with our CEO crashing two parts of the session admirably.
The results from both the training and the ads have been brilliant. We’ll be staying with Blake Social!”
— Karen Broughton, Sales & Marketing Director