World Athletics x Blake Social
Analysis
The biggest names in track and field; competing around the world in some of the most exciting events.
Our brief was to boost the audience and engagements on social media - and then to translate that growth into owned data for World Athletics.
What We Did
An audit uncovered some adjustments to our content strategy that got us off to a fine start.
More content with the athletes built engagement, and got people more invested in the season than ever before - whilst also giving us a bigger breadth of off-season content.
Paid spend to reach and re-target people finished it off nicely!
+136%
Video Views
Results
+1900%
Link Clicks
+174%
Engagements
And a LOT of new sign-ups; but I can’t share everything 😉