Driving record growth for Formula E

How we turned a digital challenge into a global success

Project Overview

Formula E needed to connect with a younger, digital-first audience in a highly competitive motorsport environment. Here’s how I helped them to achieve record-breaking growth.

Key Results

+23% fanbase growth

147% increase in video views

20% increase in targeted social media audience

+35% increase in broadcast audience, despite moving from a Free-To-Air platform to a subscription model.

The Solution

  • Multi-platform content strategy tailored for Instagram, Twitter, Facebook, TikTok and YouTube.

  • Real-time engagement with race highlights and behind-the-scenes moments.

  • Fan-centric storytelling to highlight drivers, teams and key Formula E messaging.

  • Data-driven optimisation of content formats and posting strategies.

"The impact on our digital growth exceeded expectations. The balance of strategy and creativity brought Formula E’s story to life, and the results speak for themselves."

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