After more than a decade in social media, I've seen just about everything, from Olympic moments and sold-out stadiums to small cafés finding their voices online and selling out.
I started managing accounts for local businesses before moving into event and sports storytelling for brands like Formula E, the Commonwealth Games, and World Gymnastics.
Now I blend both words, helping small businesses create good content with confidence and consulting on fan-first strategies for major events.
I believe good content should feel fun, not forced, and that clarity beats perfection every time
Hey There!
xoxo,
Katy
2019
Took a career leap into major sporting and live events, working with people from Formula E to the Tour de France, telling stories watched by millions
2024
Building my own systems and frameworks to help brands and global events alike create content that truly connects
2022
Headed up the content teams for the Birmingham Commonwealth Games and the World Gymnastics Championshops, bringing athlete's stories to life for fans worldwide
2016
Led my first event campaign and realised how much I loved the buzz of live storytelling.
2014
Started freelancing in social media after years of agency life, helping small businesses to grow through storytelling.
THe journey so far...
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My Approach:
I believe great content is part strategy, part storytelling. Whether it's an international event or your local coffee shop, the goal's the same - make people feel something.
I mix data-driven thinking with fan-first creativity to help brands grow audiences that actually care, not just scroll past.
Translation: Structure and strategy, with heart.
What I Stand For:
✨ Connection over perfection: Messy beats missing every time.
⚡️ Emotion drives engagement: Whether it's fans, customers or communities
🧠 Clarity creates confidence: When you know your message, showing up feels easy
💖 Creativity is a muscle: The more you use it, the stronger it gets.
Let's get to know each other a bit better!
more about me
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My job is simple: help you tell stories people actually care about.
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