My career has been a strange one.
I worked with children while I studied law... and then became a freelance writer, and was published in The Times and the Huffington Post.
I learned audience behaviour at Facebook before most brands knew what social media was.
Then I spent five years trying to make people care about a bank.
Somehow that led to Formula E, the Commonwealth Games, World Gymnastics and spending far too much time wondering why some sports create lifelong fans while others struggle to fill grandstands.
I wasn't always the creative strategist handing out megaphones to brilliant businesses. I was once studying a law degree, and writing freelance crime reports...
