It needs a strategist who understands how to turn followers into ticket buyers, sponsors into partners, and moments into movements.
I've spent 15+ years in the digital war rooms of major sporting events—from Formula E to the Commonwealth Games, World Athletics to World Gymnastics Championships.
I know what works when millions of eyes are watching.
Your event deserves more than a social media manager.
You don't need more content. You need smarter strategy.
You post updates. You share results. You announce sponsors.
And your engagement stays flat while your competitors are building communities, selling out venues, and turning casual viewers into superfans.
Here's what's actually happening:
→ Your content strategy isn't aligned with your revenue goals
→ Your fan engagement peaks during the event and dies immediately after
→ Your influencer partnerships feel transactional (because they are)
→ Your team is overwhelmed trying to keep up with "what Instagram wants now"
Most events treat social media like a megaphone.
1,200% organic growth across social platforms
Challenge: Launch a major sporting event to an audience that had never heard of it
Solution: Fan-first content strategy, athlete storytelling, real-time engagement
Birmingham 2022 Commonwealth Games
Results That Matter
Built global digital presence for world's fastest-growing motorsport
Challenge: Engage a tech-savvy, sustainability-focused audience
Solution: Behind-the-scenes access, data visualization, community-building
Formula E
€51M revenue generation through strategic digital campaigns
Challenge: Convert casual viewers into ticket buyers and premium package subscribers
Solution: Targeted content funnels, strategic partnerships, data-driven optimization
World Athletics Championships
98% sell-out rate through integrated digital strategy
Challenge: Fill venues across multiple disciplines
Solution: Athlete-centric storytelling, real-time fan engagement, strategic content drops
World Gymnastics Championships
I don't just tell you what to post. I build content ecosystems that drive revenue, increase ticket sales, and deliver measurable ROI. From pre-event hype to post-event community retention, every piece of content has a purpose.
Content Strategy
How I work with events & rightsholders
Your fans aren't just followers, they're your most valuable asset. I design engagement strategies that turn casual viewers into die-hard advocates who show up, spend money, and bring their friends.
Fan Engagement
Stop treating influencer partnerships like afterthoughts. I develop integrated influencer strategies that amplify your reach, drive authentic engagement, and deliver measurable results (not just "impressions").
Influencer. Creator & Partnership Strategy
Whether you need me in the venue control room or strategizing remotely, I integrate seamlessly with your team. I've worked on-site at major championships and remotely for global properties—whatever your event needs.
On-Site & Remote Consulting
When things go wrong (weather delays, athlete controversies, technical issues), your social channels are your first line of defense. I help you navigate high-pressure moments with strategy, speed, and sensitivity.
Digital Crisis Management
Why rightsholders choose to work with me
I understand the pressure.
I've been in the control room when servers crash, weather delays events, and sponsors need immediate reassurance. I know what it's like when millions of pounds are on the line.
I speak your language.
I've worked with FIA, UCI, World Athletics, and major event organizers. I understand rightsholders, broadcast partnerships, sponsorship activation, and revenue targets. You won't need to explain the industry to me.
I deliver results, not vanity metrics.
Follower counts don't pay the bills. I focus on ticket sales, sponsorship value, broadcast reach, and fan lifetime value. The metrics that actually matter to your stakeholders.
I work fast.
Major events don't have 6-month lead times for strategy development. I can parachute into your team, assess what's working (and what's not), and deliver actionable strategy within weeks—not quarters.
I work with:
Birmingham 2022 Commonwealth Games: From Unknown to Unmissable
The Challenge:
Launch a major multi-sport event in a city that had never hosted before, to an audience that didn't know it was happening.
The Approach:
Athlete-first storytelling, real-time fan engagement, strategic content drops across 11 days of competition, integrated influencer partnerships.
The Results:
→ 1,200% organic growth across all platforms
→ Consistent top-3 trending topics throughout the Games
→ 98%+ positive sentiment despite venue challenges
→ Post-event community retention of 65% (industry average: 15-20%)
Featured Case Study
Katy's understanding of our rightholder relationships, broadcast partnerships, and commercial objectives was exceptional. She delivered strategy that actually moved revenue targets, not just engagement metrics
— Sarah
"Katy is a breath of fresh air."
We brought Katy in with 6 weeks to go before our Championship. She transformed our entire digital approach and helped us achieve sell-out status. The ROI was immediate and measurable.
GemmA
"Absolutely exceptional."
Working with Katy felt like having a strategic partner who understood both the sport and the business. She integrated seamlessly with our team and delivered under intense pressure.
Sofia
"Exactly what we'd hoped for."
About Katy
15+ years shaping digital strategy for the world's biggest sporting events.
I've worked with Formula E, World Athletics, UCI World Championships, Birmingham 2022 Commonwealth Games, and major brands including HSBC, Nestlé, and Sage.
I've been in the control room when everything goes wrong. I've navigated athlete controversies, weather delays, technical failures, and sponsor crises. I've helped events sell out, break broadcast records, and turn casual viewers into lifelong fans.
I understand the unique pressure of major sporting events—where millions of pounds are at stake, stakeholders are watching, and there's no room for error.
Specializations:
Content strategy & revenue optimization
Fan engagement & community building
Influencer & partnership strategy
Digital crisis management
On-site & remote consulting
Clients I've worked with:
Formula E | World Athletics | Birmingham 2022 Commonwealth Games | World Gymnastics Championships | UCI | BT Sport
Let's talk about your event
Whether you're launching a new property, revitalizing an existing event, or looking to maximize your digital ROI, I can help.
Current availability:
Strategic consulting (remote or on-site)
Pre-event planning & strategy development
Event-day execution support
Post-event optimization & analysis