From idea to posted in 20 minutes a day.
From idea to posted in 20 minutes a day.
Your complete content system: weekly prompts, caption frameworks, filming briefs, and someone to check your work before you hit publish. £100/month.
scroll on if you're into it.
join the edit
You're tired of...
You're tired of...
1.
2.
3.
4.
It's that you're doing it alone - guessing what to post, what to write, whether it's good enough, alongside doing your ACTUAL job... which isn't content creation. You don't need more ideas, or more random free advice. You need a system that gets you from "I need to post something" to "done" in 20 minutes - and someone to help you make sure that it's good, before you overthink it into oblivion.
It's not that your bad at content, or you've missed the boat.
You're in the right place.
Stared at a caption for 20 minutes and then deleted it
Posted something you liked and got 47 views
Filmed a Reel, watched it back, and thought "Absolutely not"
Refreshed your insights 14 times in an hour, hoping the numbers would change
Googled "what to post on Instagram" at 9pm
Saved hundreds of hook ideas, but never used most of them...
If you've ever....
Tell me more
The Content Edit was built for you.
"Jumping into the Beta was like a breath of fresh air. Katy had though of everything. It doesn't take me ages to post anymore, and my content actually works. Best money I've spent this year."
— maya
"The Edit was everything I needed."
Let's be honest about what this isn't...
This isn't another course you'll buy, open once and never look at again.
It's not a library of files that will sit in your Downloads folder forever more.
It's not a community where people say "Love this!" on your post and call that feedback.
It's not 47 training sessions you have to watch before you feel "ready" to post.
it's not coworking sessions blocking up your calendar
And it's not a place where you'll feel behind if you miss a week.
Let me be frank...
Here's What Changes...
You open your first content kit, write a caption using the framework in 10 minutes flat, and submit your first piece of content for review. You get your personalised profile audit. You think, "Why wasn't I doing this before?"
Your first week
You've done a B-roll session that doesn't make you cringe to post it. You're posting 3 - 4 times a week in less time than 1 post used to take. You've joined your first hot seat call. Your engagement is up because everything is working. Content is no longer something you dread.
your first month
Posting feels almost fun now. You've got a rhythm. Your reach is growing because your content is actually good, and you know it's good because people are telling you every week, and you're getting email sign ups and sales, too. You've got a community. This is fun!
after three months
Tell me more
Tell me more
I want this
Join the Edit. Your first content kit is waiting for you inside!
Ready to stop guessing what to post?
Monday: Your content kit arrives! 5 prompts, caption frameworks, niche examples. Pick your posts, fill in the blanks, schedule, done.
Follow the Story frameworks. Do the engagement checklist. Get everything done in less than 15 minutes a day. Strategic, not scrolling.
Send me a piece of content each week for me to personally review. I'll tell you what's working and what to tweak. No more wondering if it's good enough.
Once a month, your filming brief will arrive, so you can confidently capture and organise. Shoot once, and you're sorted for the month.
Stuck on a hook? Not sure about a caption? Ask in the Q&A channel and get a reply within 24 hours, Monday to Thursday.
Film once a month. Post 3 - 4 days a week. Show up on Stories. All doable in under 30 minutes a day, mostly from your sofa.
The 20-minute system. Here's how it works.
join now
5 fresh prompts every Monday. Hook, video concept, personalisation tips, plus caption frameworks so you can easily make it feel like you, and 2 -3 examples so you can see how it applies to you!
And that's not all. Your 20-minutes a day includes everything, so you'll get a monthly filming brief, plus engagement and Story plans, too. You're always strategic, and always ahead.
Everything inside the Edit.
Weekly Content Prompts
Filming, Engagement, Stories...
feature one
feature tw0
A growing library of hooks, CTAs, captions, B-roll suggestions, trending ideas and closing lines... when you need a word, it's here.
Swipe Files
feature four
The first Wednesday of every month is a Hot Seat Call - ask questions, get ideas reviewed, request an account check. Submit a piece of content each week for my personal review, so you know what's working and what I'd tweak. And use the Q&A channel to ask me anything and get a reply within 24 hours, M - Thurs. I'm in your corner.
Reviews & Feedback
feature Three
For the people who need detail
When you join from the waitlist, I'll record a video of your entire profile - you bio, highlights, content mix, and what to fix first. Not a template, or a checklist, but a personalised walkthrough of your account with specific actions to take immediately.
And I'll redo it every 3 months you're a member, so you can see exactly how far you've come.
Plus: your personal profile audit.
private
Your profile and content review
Bonus!
She's incredibly knowledgeable but never makes you feel stupid for not knowing this stuff. I've worked with other social media consultants who hold things back to sell you more — Katy gives you everything. I keep coming back to her because she genuinely wants you to succeed."
Rachel
FOUND HER CONTENT VIBE:
"Katy pointed out holes in my profile and content strategy that I'd never even thought about, and her hooks turned my account around. 790 followers to 11,000 in 7 weeks, and I'm booking out."
Joshua
FIXED HIS MESSAGING:
real results
"Just fixing my profile bought in new followers immediately and now I have people in my DMs every week asking to work with me, and I actually like my content. Even if I get busy and drop off a bit, I'm still getting 2 - 3 bookings a week."
— HANNAH
"I got results so fast."
I’ve taken courses before and they always left me with more information but still no idea what to actually post. The Edit is completely different.
On Monday I open the weekly kit, write my captions using the framework, and schedule my posts. It takes maybe 30 minutes. The biggest thing though is Katy’s feedback. I sent her a Reel I was nervous about posting and she literally said “tweak this hook, add this line, now post it.”
That Reel brought in three enquiries that week. I finally feel like I have a system instead of just hoping something works.
= Gemma
This was the first time content has felt doable.
I always had ideas for content but the writing part would stop me every time. I’d spend 45 minutes staring at a blank caption box.
Now I just use the frameworks from the Edit. It sounds so simple but it changed everything.
I’m posting 3–4 times a week consistently for the first time in two years and my posts actually sound like me.
HOLLY
"the frameworks alone are worth the cost."
I'm Katy.
I've spent 20 years in social media and content strategy — from agency work to in-house teams to building my own thing. I've written strategies for organisations with half-a-million email subscribers and helped solo business owners figure out what to post on a Tuesday.
The Content Edit exists because I kept seeing the same thing: smart people with great businesses, completely stuck on content. Not because they're not creative enough. Because nobody had given them a system that actually fits into a real life, one with school runs, client work, and 20 minutes between meetings.
That's what this is. The system I'd build for you if you hired me for a day, delivered to your inbox every single week.
hey there!
This for you if:
You have something to sell and know social media should be helping
you're looking for overnight results or "hacks"
you're willing to show up consistently, for 20 minutes a day
you don't actually want to post anything
you want someone to actually look at your content and tell you what to fix
It's probably for you if...
you want a full, done-for-you strategy (that's an intensive)
not
is
It's probably
for you if...
The
Weekly prompts
Caption HELP
The
Edit
Drop
It's probably
for you if...
NICHE EXAMPLES
stories plan
ENGAGEMENT PLANS
FILMING BRIEF
CONTENT REVIEW
direct access
swipe file
The edit: "here's what to post, how to say it, and personal feedback - alongside plans for stories and engagement too, in a system that gets it all done in 20 minutes."
What if I don't have time to implement every week?
The whole system is designed around 20 minutes a day. But if you miss a day or a week, everything stays in the members' hub. Use what works for your schedule.
You asked, I answered!
What's the commitment?
3 months minimum, then cancel anytime. The minimum exists because the system needs time to work — most members see real results by week 6-8.
What if I can't make the monthly call?
Submit your questions in advance and catch the replay. Or ask in the Q&A channel anytime — I reply within 24 hours, Monday to Thursday.
Can I get a refund?
The 3-month minimum means you're committing to 3 months of billing. If it's genuinely not right for you, message me and we'll figure it out — but the minimum exists because the system works when you give it time.
Will this work for my type of business?
Yes. From farm parks to nutritionists, golf clubs to interior designers, the prompts and frameworks adapt to your business. That's what the niche examples and personalised content reviews are for.
I'm not good on camera. Do I have to do Reels?
You don't have to do anything. But the filming brief and content reviews will make it easier than you think. Most members surprise themselves within the first month.
I'm already in the Content Drop. What happens?
The Drop is included in your Edit membership, so we'll cancel your separate Drop subscription. You'll get the same weekly prompts plus everything else.
What platform is the membership on?
Everything lives in one members' hub — your weekly kits, content reviews, Q&A, swipe file, call replays, and community. One login, everything in one place.
