speaking & media
Keynotes, workshops and conversations about attention, audience behaviour and why great marketing isn't enough on its own.
Whether I'm speaking to founders, governing bodies or global brands, my goal is always the same:
To help people understand why people choose to care—and what to do differently because of it.
Not by chasing algorithms.
By understanding people.
From helping build Facebook during its early years, to leading international strategy for HSBC, to working with Formula E, World Gymnastics, Birmingham 2022, BT Sport/TNT Sport and UEFA, my work has always centred on one question:
Why do some audiences pay attention—but only some choose to care?
Available for keynotes, panel moderation and discussions, workshops, brand intensives, and podcast interviews.
What audiences leave with
A clearer understanding of attention.
Practical ideas they can use immediately.
Permission to stop chasing every trend.
Confidence to make better marketing decisions.
- Haley, Mailkit Converence Organizer
“
If you want a total pro who will have the audience eating out of the palm of her hand, bring in Katy.
hot topics hot topics / hot topics / hot topics / hot topics / hot topics /
Why people choose to care.
Stop measuring attention. Start understanding it.
Why awareness doesn't build fans
Speaking style
No jargon.
No recycled marketing advice.
No pretending there's one perfect strategy.
Just practical ideas, honest conversations and a different way of looking at audience behaviour.
People tell me they leave my sessions thinking differently, not because I've given them more information, but because I've helped them make sense of what they already know.
- Haley, Mailkit Converence Organizer
“
If you want a total pro who will have the audience eating out of the palm of her hand, bring in Katy.
Katy Blake
A former Facebook strategist and content lead for some of the world's biggest sporting events, Katy has spent the last 20 years exploring one question: why do some audiences pay attention while others become genuine fans?
Her work spans Formula E, Birmingham 2022, World Gymnastics Championships, BT Sport/TNT Sport, HSBC and UEFA, where she recently delivered her keynote, The Attention Gap. Whether she's speaking to founders, governing bodies or global brands, Katy combines audience psychology with practical strategy to help people think differently about attention, content and commercial growth.
Her sessions are known for challenging assumptions, connecting the dots and giving audiences practical ideas they can put into action immediately.
Speaker Bio
Katy Blake helps organisations understand why people choose to care.
BOOKING & MEDIA INQUIRIES
Click here to inquire about speaking / media events with Katy or email katy@blakesocial.co.uk
