Five reps. One week. Personal feedback. £25↓

What if next week's content was already sorted?

For one week, I'll make the edit for you.

Experience The Edit exactly as a member would, with practical prompts, one personalised content review, and a simple content rhythm that makes showing up feel easier.

Because you shouldn't have to become a content strategist.

Every week, thousands of business owners lose hours to the same question:
What should I post?
Not because they aren't good at what they do.
Because creating content has become just one more decision on an already full to-do list.
The Test Drive lets you experience something different.
For one week, I do the looking, filtering and translating.
You get five things worth trying.
You do the posting.
£25.

And if you decide to join The Edit afterwards, your £25 becomes credit towards your first month.

Test drive...

Five current creative opportunities, taken directly from The Edit and sent one a day.
Each comes translated into something you can actually make, with examples, execution notes and a low-energy option.

The reps.

Publish at least three and unlock personal feedback.
I'll look at your Instagram, what you've made and any obvious friction, then give you three things I'd change or keep an eye on, plus the one thing I'd concentrate on next.

The feedback

See how much easier content feels when the big decisions have already been made, and all you've gotta do is post.

The rhythm

What you'll discover...

No trend hunting. No staring at a blank caption box. No wondering whether that format everyone is using has anything to do with your business.

What it feels like when someone else has already done the looking.

1

2

Sometimes the thing getting in your way isn't your content at all. It's an unclear bio, an old pinned post, a buried booking link or a good idea that needs one more turn of the screw.

What another pair of experienced eyes can spot.

3

Instead of asking “what should I post?” you start with something worth trying and decide how it fits your business.

What changes when you stop starting from zero.

Step One

Join for £25.
Instant access.

Grab the keys.

Step Two

One a day. Each taken from the current Edit and turned into something you can make.

Five reps land.

Step Three

That's the bar. Miss one? Fine. Hate one? Skip it. Publish any three and you've completed the Test Drive.

Publish Three.

Step Four

Send me your profile. I'll look at what you've made and your Instagram as a whole, then send you three observations and one thing I'd concentrate on next.
Want to carry on? Your £25 comes off your first month of The Edit.

Get your feedback.

Step Four

Step Three

Step Two

Step One

Take The Edit for a Test Drive

Sometimes one week is all it takes.

Take your Test Drive

People don't usually need more content ideas.
They need to stop starting the thinking from zero every time they open Instagram.
Five reps is enough to feel the difference.

More Reviews

When I was younger my dream job was to become a fighter pilot, not a social media influencer, but it's pretty essential for work these days.

This taught me what to post, when, and how to make it actually enjoyable.

From camera shy to natural.

- Laura, More Bakeries

However good you think your content is, this will make it better. It's doable, effective, and super fast. I almost didn't sign up for this, and I'm so glad that I did.

You need this.

- Holly, Interior Designer

I'm not quite sure why I stopped posting, but I couldn't quite get myself to start again... until I found this.

£25 later and Katy has me posting, geting comments and enquiries, and it's taking less time than ever.

I recommend this to everyone.

A brilliant kickstarter.

- Clara, Event Planner

Katy makes content feel so simple and doable. My account was dormant and she's got it generating bookings again.I cannot say thank you enough.

Makes it so easy.

- Amy, Photographer

The blueprint is insane. I've already started making the changes. Just updating my bio has already gained me followers. I completely understand where I was going wrong.

This is just incredible.

- Hannah, Confidence Coach

It's only day four and I've completely shifted my focus. Worth every penny.

Worth every penny.

- Geoff, Architect

What they’re saying / What they’re saying / What they’re saying /

Get your Test Drive

Take your Test Drive

The Test Drive is for you if...
✔ You spend longer deciding what to post than actually creating it.
✓ You're tired of having to decide what to post every time you open Instagram.
✔ You've been curious about The Edit but want to experience it first.
✔ You'd love someone to cut through the noise and tell you what's actually worth your time.
✓ You want good creative direction without another course to work through.
✔ You're ready to make content feel lighter.

It's probably not for you if...
✘ You're looking for someone else to create your content.
✘ You're expecting overnight viral growth.
✘ You're not willing to post anything at all.
✘ You already have a content system that works brilliantly.

You've got questions.

We've got answers.

01

Your Test Drive will last for a week - five prompts, delivered daily. To keep it going after that, you can join The Edit.

How long does this last?

02

No. Some ideas might work brilliantly with you in them, but every week includes options that don't require talking to camera.

Do I have to show my face?

03

Yes. Publish at least three of your five reps and send me your profile. I'll have a look at what you've made and your Instagram overall, then send you three useful observations and the one thing I'd concentrate on next.