Helping people choose to care.

Blake Social

Whether you're building a business or leading an organisation, better decisions start with understanding why people choose to care.

Try one week without wondering what to post.

Consistent content without carrying the whole marketing plan in your head.

Understand why audiences choose to attend, engage and return.

Fresh thinking for your team or event.

Build the systems behind your marketing.

Blake Social

You've been showing up.

Under the Hood is a strategic Instagram review for business owners who've been putting in the effort but still aren't seeing the results they expected.
I'll review your account, uncover what's holding it back, and show you exactly what to change next. ↓

So why isn't Instagram working?

You've stayed consistent.
You've posted when you could.
You've tweaked your bio, experimented with hashtags, tried different hooks and wondered whether you should post more, post less, or start all over again.
And yet...
It still feels like you're missing something.
The frustrating part isn't that your Instagram isn't growing.
It's that you don't know why.
Without that, every change becomes another guess.

You've tried the advice.

What to do next.

You'll leave knowing exactly where to focus your time instead of trying another Instagram trend.

What's getting in the way..

We'll pinpoint the friction that's making it harder for people to discover, trust or buy from you.

What's working.

Not everything needs to change. We'll identify what's already helping your account grow.

What we'll uncover...

Here’s Where Things Get Spicy

Most people already have enough information.

You can see your analytics.
You know which posts performed well.
You've probably compared yourself to competitors and saved advice from creators who seem to have it all figured out.
The problem isn't a lack of information.
It's knowing what actually matters.
Under the Hood connects the dots between your content, your profile, your audience and your competitors, so you know exactly where to focus next.

The deeper pattern

Next, I compare what you're doing with what's happening in your industry. I'll identify the patterns, opportunities and blind spots that are easy to miss when you're too close to your own business.

3

Your action plan.

You'll receive a personalised Loom walkthrough explaining what's working, what's holding you back and the handful of changes I'd prioritise first, so you know exactly where to focus.

2

1

The account review

I look at your Instagram as a whole, not just individual posts. From your profile and bio to your posting habits, content mix and first impressions, I build a picture of how your account is performing.

How it works

Tell me what's not working.

Complete a short questionnaire about your business, your goals and the part of Instagram that's frustrating you most.
This helps me understand the context before I start reviewing your account.

Step One

I'll review everything.

I'll dive into your account, analyse your content, compare it with others in your industry and identify the patterns that matter most.

Step Two

Your personalised review

You'll receive a 20-minute Loom walking you through exactly what I found, why it matters and what I'd tackle first.

Step Three

Start making changes.

,Work through your action plan in your own time, or choose the optional seven days of Slack support if you'd like a sounding board while you implement the recommendations.

Step Four

This review is for you if...
✓ You've been posting consistently but enquiries aren't following.
✓ You know something isn't working, but you can't pinpoint why.
✓ You're tired of trying generic Instagram advice that doesn't fit your business.
✓ You want clear, honest recommendations from someone who'll tell you what I'd actually change.

You don't have to figure this out alone.

Choose your review

£750
A complete strategic review of your Instagram account.
✓ Full account review
✓ Competitor insights
✓ Personalised 20-minute Loom
✓ Written action plan
✓ Prioritised recommendations

Under the Hood

Under the Hood

£950
Everything above, plus:
✓ Seven days of Slack support while you implement your recommendations.
✓ Ask questions as they come up.
✓ Get feedback before you hit publish.
✓ A sounding board while you make changes.

Under the Hood + Support

Under the Hood +
What people discovered / What people discovered

- Sally, Accountant

It was clear that Katy completely understood my business and offered clear, actionable solutions; that delivered real results.

- Nich, Agency

Absolutely brilliant.

I just read through the review and it is amazing. Really detailed, well-researched work with fantastic actionable advice. It's exceeded our expectations.

- Lauren, E-Commerce

Well worth it.

Before I worked with Katy my ideas were everywhere. Now I'm focused and clear, and sales are popping off.

- Claire, Event Planner

I finally understand my audience.

Before this, I could never work out why some posts did well and others were absolute flops... and then Katy showed me. Not only that, but she showed me how to capitalise on the good posts, and get more people seeing and buying the sales posts, too.

- Kim, Kids Clothing Boutique

 I've only watched it once so far and I'm already excited and so happy with what you've done for me.

It was delivered so much faster than I expected, and it's just connected all the dots for me.

I can't wait to get started - thank you again, so much 😀.

- Paul, Winery

Not like other consultants.

Katy is brilliant. It feels like she's really dived into your business and given you everything you need to know, without holding anything back for more money, like some other consultants. Super value for money.

Is this right for me if I'm just starting out?

Yes, but you'll get the most value if you already have some content for me to review.

04

Can I ask follow-up questions?

You can add 7 days of Slack support if you'd like help implementing the recommendations.

03

Will I get written notes too?

Yes. You'll receive a quick-start action plan, content ideas and any relevant resources.

02

How is the review delivered?

You'll receive a personalised 20-minute Loom video walking through my findings and recommendations.

01

We've got answers.

You've got questions.

Ready to see what happens when the thinking's already done?