Imagine if content was the easiest part of running your business.
The thinking is already done.
Join the Edit
Inside The Edit, the hard part is already done for you.
Every month you'll get practical content ideas based on what's working now, clear direction on what deserves your attention, and personalised feedback, so you always know what to post, and how to show up consistently and attract more of the right enquiries.
Here's why content feels so hard.
Every Monday starts with the same question.
"What should I post today?"
Not because you aren't good at what you do, or you haven't got any ideas, but because content has become one more decision sitting on an already overflowing to-do list.
And when your brain is juggling clients, emails, invoices and everything else, content becomes the thing you "get to later."
Until later turns into next week, and next week turns into next month.
That's where The Edit comes in.
Every week I filter through what's earning attention, ignore the noise, and turn it into practical content ideas you can actually use, to take the decision-making off your plate.
Instead of staring at a blank page every Monday, you open The Edit and get straight to creating.
The goal isn't to give you more content to consume, it's to make creating content easier.
Why The Edit feels different.
A content habit that actually sticks.
With practical challenges, feedback and a simple monthly rhythm, you'll build consistency instead of constantly starting over.
Clear direction, not generic prompts.
You'll know what's working now, why it matters, and how to make it work for your business.
Less to think about.
Stop wasting time deciding what deserves your attention. Every week, I do the research so you don't have to.
- Rhiann, Paintbox Pottery Painting
What you're really paying for...
Every week, I'm watching what's changing, what's working and what's already starting to fade, so you don't have to spend hours trying to keep up.
Someone who's already paying attention.
Instead of opening Instagram wondering what to post, you'll open The Edit knowing exactly where to focus.
One less decision to make.
The prompts get you started. The challenges, feedback and monthly rhythm keep you going (and growing)
A content habit that lasts.
Every week, I sort through what's changing online and send you the trends, formats and ideas that are genuinely worth your time without the noise, guesswork or endless scrolling.
Introducing The Edit.
Stop second-guessing yourself.
Get personalised feedback so you're not wondering whether your content is any good or what you should try next.
The Edit Room + Review Desk
You don't need to watch everything. That's my job.
Once a month, I'll bring you a curated round-up of the trends, platform updates and content opportunities that deserve your attention.
The Attention Briefing
One practical challenge every month to help you actually create. Stories. Carousels. B-roll. Talking to camera. Christmas content. One focus at a time, to improve your content strategy without the overwhelm.
The Monthly Sprint
Know exactly what to create next.
Each week you'll get practical content ideas inspired by what's working right now, so you can stop staring at a blank screen and start creating.
This Week's Plays
Every month inside The Edit...
5
Your screen time goes down; and your business is thriving anyway.
4
You've stopped accidentally disappearing, because you always know what to make next.
3
You spend less time deciding and more time creating. No more randomly scrolling and second-guessing.
2
You become known for showing up. Your audience sees you regularly. Your expertise stays visible.
1
Content no longer follows you round all day. You stop mentally writing captions in the shower. You've got a plan, so your brain can get on with everything else.
The goal isn't to become a full-time content creator. It's to make showing up feel like a normal part of running your business.
You publish.
Choose the ideas that fit your business, create your content, ask questions when you need help and keep improving every month.
I edit.
I turn those insights into This Week's Plays, The Attention Briefing and your Monthly Sprint.
I watch.
Every week I study what's earning attention, identify the patterns and work out what's actually worth your time.
How it Works
I always had ideas for content but the writing part would stop me every time. I’d spend 45 minutes staring at a blank caption box.
Now I just use the frameworks from the Edit. It sounds so simple but it changed everything.
The frameworks alone are worth the cost.
- Eva, Designer
I've taken courses before and they always left me with more information but still no idea what to actually post. The Edit is completely different.
Every Monday I open the weekly kit, write my captions using the framework and schedule it all in half an hour.
Before The Edit I had lots of ideas but never knew what to post. Now I have a system I actually stick to.
- Gemma, Doula
The numbers speak for themselves. Unmissable.
- Mandy, La Tour Hotel
This made such a difference to me. Now I have people in my DMs every week asking to work with me, and I actually like my content. Even if I get busy and drop off a bit, I'm still getting 2 to 3 bookings a week.
Even when I'm busy, enquiries keep coming.
- Hannah, Owner
Getting prompts on a weekly basis just works so much better for me so I don't feel overwhelmed and actually get round to posting.
Geraldine, Sleep Therapist
I'd pay double for the Edit every month just for the structure and support Katy gives you in making good content, and actually getting it live.
My drafts folder is empty, my grid is busy, and my shop is even busier. I could not recommend it enough.
I'd pay double just for the structure.
- Clementine, Florist
Everything you need is just right there, ready for you to use it - but rather than it just sitting there unused, Katy cheers you on and supports you, too.
Breaking it down like this makes it so much easier, and it's started to feel fun, too.
I stopped overthinking what to post.
- Katy G, Make up Artist
I've had four viral posts, a 180% increase in enquiries, and so many sales that I've had to start and then close a waitlist. I'm booked out until the end of the year. Unbelievable.
- Jo, Interior Designer
One simple annual payment; saving the equivalent of 2 months
Everything in the monthly membership, plus quarterly audits to see what you should focus on next
Annual Membership
For businesses that know content isn't a one-month project
Three-month minimum because builkding a content habit takes consistency, not just motivation.
✔️ Weekly content prompts
✔️ Trend updates & practical ideas
✔️ Personal feedback & monthly challenges
Monthly Membership
Perfect if you're ready to stop overthinking what to post
Join today and you'll get immediate access to this month's content, prompts, trend insights and community.
Ready to make content the easiest part of your business?
Let's Do This
Every three months I'll take a fresh look at your profile and content with new eyes.
We'll look at:
✓ What's improving.
✓ What's changed.
✓ What's still holding you back.
✓ What I'd focus on next.
Because good marketing isn't just about publishing.
It's about learning.
Every three months, we zoom out.
For over twelve years I've worked behind the scenes with international sporting events, visitor attractions and brands, helping them understand what earns attention and why people choose to care.
On maternity leave, I started chatting to a lot of small business owners and I realised they had the same problems. They weren't struggling because they lacked ideas. They were struggling because they were trying to make too many decisions each day.
Every week I was already researching trends, testing content and spotting what was working, so I started sharing the edit. The things worth paying attention to, and the things to ignore.
That's when The Edit was born.
The Edit isn't another content membership.
Most memberships teach you how to create content.
The Edit starts one step earlier.
Every week, I analyse what's earning attention across industries, work out why it's working, then translate those patterns into practical ideas for businesses like yours.
You're not buying prompts. You're buying what's working now, plus support to actually get it posted.
Not everyone is ready to commit to three months.
That's exactly why I created the Test Drive.
For one week, I'll plan your content around what's earning attention right now.
You publish it, and I'll give you feedback.
By the end of the week, you'll know exactly what The Edit feels like, and you'll have seven days of content behind you instead of another folder full of ideas.
£25. One week.
If you join The Edit afterwards, I'll deduct the £25 from your first payment.
Take a Test Drive.
Not quite ready?
You want guidance without handing over your account.
You're looking for overnight growth.
You're hoping one viral post will solve everything.
You're not ready to experiment and learn.
It’s probably not for you if:
You're tired of spending more time planning than posting.
You're prepared to actually publish every week.
The Edit is for you if...
One simple annual payment; saving the equivalent of 2 months
Everything in the monthly membership, plus quarterly audits to see what you should focus on next
Annual Membership
For businesses that know content isn't a one-month project
Three-month minimum because builkding a content habit takes consistency, not just motivation.
✔️ Weekly content prompts
✔️ Trend updates & practical ideas
✔️ Personal feedback & monthly challenges
Monthly Membership
Perfect if you're ready to stop overthinking what to post
Join today and you'll get immediate access to this month's content, prompts, trend insights and community.
Ready to make content the easiest part of your business?
Get in Touch
04
Start with the £25 Test Drive and see if The Edit is right for you.
What if I'm not ready?
03
That's the point. I do the research so you can spend your time creating, and if you miss a week, you can easily catch up.
What if I don't have much time?
02
Yes. The principles work across industries—they're adapted to your business.
Will this work for my business?
01
No. Prompts are included, but attention intelligence and implementation support is what you're really joining for.