People don't become fans by accident.
Our Services
Here's how we can work together.
Whether you're running a sporting event, visitor attraction, destination or cultural organisation, success depends on more than reach.
Why People Care
The strategic review that uncovers why audiences choose to attend, engage and return.
The Details
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Advisory
Long-term strategic support for organisations making audience, marketing and commercial decisions.
The Details
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- This very important thing is also great
- Also there's this that you should know about
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Speaking
Keynotes and workshops that help teams think differently about attention, behaviour and audience choice.
The Details
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- This very important thing is also great
- Also there's this that you should know about
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"We need fresh perspective." → Why People Care
"We need ongoing strategic support." → Advisory
"We want to challenge how our team thinks." → Speaking
Which sounds most like you?
Suddenly it all made sense.
We were wondering why bookings were down... and Katy answered so much more than just that. We learned why people pay attention, how to get more attention and how to convert it - and it worked. Katy is a genius.
- Steph, Cuba de Revolucion
World Gymnastics Liverpool Stats
Following a strategic review of audience attention and content performance.
+76% audience growth
7.4 million impressions
464,000 engagements
We finally knew where to focus.
Katy quickly became one of our most trusted strategic partners. From strategy through to reporting, her work was consistently exceptional, and she was internally considered second only to our Head of Social.
- Jag, HSBC UK
“I can't believe what a difference Katy made. Instant conversions!”
Overheard
Everything starts with understanding what's really happening.
I look beyond marketing metrics to understand audience behaviour.
Recommendations come before retainers.
The goal isn't another strategy document.
It's better decisions.
Before we work together...
FAQ
What exactly is an Attention Audit?
Here is a question that will go here
An Attention Audit is a strategic diagnosis of how your organisation earns, holds and converts attention.
Rather than focusing on one marketing channel, it looks at the whole picture: your audience, communications, experiences, products and customer journey. Using evidence, research and strategic analysis, Blake Social identifies where attention is being won, where it's leaking and where the biggest opportunities exist.
Every audit ends with a diagnosis, clear priorities, practical recommendations and a roadmap to help your team make better decisions.
Do you create content? Is this a social media service?
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No, this isn't a social media or a content creation service. We look at the bigger picture of how your organisation earns, holds and converts attention; which might include social media and content, but also includes your products, experiences, communications, customer journey and the decisions that shape them. We diagnose what's happening and recommend what to do next. Your internal team, existing agency or freelance partners can then bring those recommendations to life.
Do you only work with sports organisations?
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No. The same principles apply wherever people have a choice. Blake Social works with sports organisations, visitor attractions, tourism, culture and experience-led businesses where attention drives commercial success.
What if we already have an agency?
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That's absolutely fine. Blake Social isn't here to replace your agency. Many organisations already have talented people delivering excellent work. The role is to provide strategic diagnosis and direction, helping everyone focus on the opportunities that matter most.
How do you build your recommendations?
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Every recommendation is grounded in evidence. Depending on the project, that might include public information, audience behaviour, competitor research, your own data and conversations with your team. Observation comes before recommendation.
How long does an Attention Review take?
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It depends on the scope. Some reviews can be completed using publicly available evidence, while others involve internal data, workshops and stakeholder interviews. We'll agree the scope before any work begins.
Get in touch
Not sure which offer is the best fit?
Tell me what's going on in your business and I'll point you in the right direction.
